Since its creation in 1997, BlueKaizen (a holding of MASA Group) has always maintained its research activities at a competitive level in the field of dynamic optimization and operational research. BlueKaizen started as a spin-off of both the Biocomputing lab of the ENS-Ulm, and the EASy group of the School of Cognitive and Computing Sciences, Sussex University, taking advantage from its mastery of cutting-edge optimization algorithms. From then, continuous updates and improvements have been brought to BlueKaizen's optimization technology, in collaboration with specialized french laboratories.
Since 2009, BlueKaizen is seeking new collaborations, not only to improve its core optimization methods, but also, to bring innovation into specific business activities.

In particular, BlueKaizen is now member of the Advancity Competitivity Cluster, which brings together big and small companies, as well as laboratories and local authorities, in order to promote collaborative R&D projects for high-tech-based sustainable development in cities.